West Avenue Group was founded with a single mission: to take the power away from the banks and put it back into the hands of Canadian homeowners.
The traditional mortgage process is slow, opaque, and often benefits everyone except the borrower. We saw neighbors and friends settling for high rates simply because they didn't have the time to shop around.
We built West Avenue Group to combine cutting-edge technology with real human expertise. Our system does the math in seconds, while our advisors provide the empathy and guidance that only a human can.
We've spent the last 8 years building a proprietary engine that scans hundreds of mortgage products in milliseconds. But we know that a mortgage isn't just a number—it's your home.
Our system monitors the Bank of Canada and private lenders 24/7 to catch rate drops before they happen.
We don't get paid more to send you to certain lenders. Our algorithm only cares about the lowest cost for you.
A healthy community starts with homeownership. We're proud to support the next generation of Canadians through financial literacy and local housing initiatives.
First-Gen Homeowner Grant
We've helped over 500 new immigrants secure their first home in Canada.
Financial Literacy Program
Free monthly webinars for first-time buyers and students across Ontario.
Co-Founder & CEO
Chief Operations Officer
VP of Mortgage Strategy
We're always looking for talented advisors and tech-enthusiasts to join our expanding team.
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